For over 16 years, Kelly has led The Fenway Alliance in improving the physical, social, economic, and cultural environment of Boston’s Fenway community. In 2012, Kelly spearheaded a year-long community effort to designate the Fenway by the Massachusetts Cultural Council as the first of 30 Cultural Districts in Massachusetts, and the first in Boston. Under Kelly’s leadership the Alliance was selected to manage the District. Kelly founded the major Boston public events: Opening Our Doors, TEDxFenway, and Public By Design-a public art series that features Massachusetts based artists. Prior to leading The Fenway Alliance, Kelly directed Healthy Malden 2000, a nonprofit organization established to serve the health of the city and the state through a variety of public health initiatives. Kelly was Managing Director and co-author of the FLASHPOINTcurricula, initiated by the Eastern District Attorney’s Office of Massachusetts, and Director of Curriculum for Harvard University’s Program for Young Negotiators. Kelly received a B.A. from Vassar College and an M.A. from Boston University. Her career is marked by the belief that everyone should have access to the art and culture at the heart of Boston’s diverse communities.
Genevieve comes to The Fenway Alliance from the world of small business and entrepreneurship. She was co-owner and managing partner of a yarn + fabric shop in Jamaica Plain and built a thriving community crafting scene during her tenure there. She sold the business in 2018 and it continues as a beloved community crafting resource for the area. In 2016, she founded the natural fibers company New England Farm to Fiber and is the founder and executive director of the Boston Farm & Fiber Festival, a New England local farm yarn + craft festival at the Boston Public Market now in its third year. Genevieve has been involved in community development work and outreach for the Curley K8, a Boston Pubic School educating 900+ students from all socio-economic backgrounds in the heart of Jamaica Plain. She is the founding member of the Curley Arts Committee, was co-chair of the School Parent Council for two years, and worked on community outreach for the 350k capital campaign to build a new turf playing field at the school. Most recently, Genevieve worked for Fusco & Four, producers of Boston Design Week, where Genevieve served as the Non-Profit Organizations Coordinator. Genevieve is delighted to bring her passion for community arts and development to her work with the Fenway Alliance.
Sarah Rathje graduated from Northeastern University with a dual degree in Communications and Political Science. With a strong background in the performance arts and community organizing, Sarah is passionate about exploring the intersection of the two through her work at the Fenway Alliance. She is best known for her participation in Northeastern’s Take Back the Night 2017 and her award-winning Health Communications research “Evaluating a State-Wide Opioid Campaign using the Health Belief Model and the Transtheoretical Model.” Before joining the Fenway Alliance, Sarah worked on a variety of projects at AthenaHealth in Watertown and at Northeastern University’s Communications Department. Sarah volunteers at Boston Medical Center and CHA Everett Hospital, providing opportunities for recovering addicts to make art and coordinating post-release recovery plans. In her tenure at the Alliance, Sarah has proven herself to be an invaluable member of our staff. Despite coming on expecting only to do administrative tasks, she has grown into learning how to be a grant writer, graphic designer, copywriter, journalist, event-organizer, archivist, liaison, and whatever else we need her to be.