The General Manager of Audio Concepts, Chris Saad, has lived and worked in the Boston area for many years. The Massachusetts-based firm houses two unique showrooms in North Attleboro and Boston. The Boston location is properly called the Experience Center – a hands-on, interactive showroom that allows you to touch, hear and see products for yourself - is located on Commonwealth Avenue across from Boston University’s campus.
What is Audio Concepts?
Audio Concepts provides smart technology, audio/visual, networked communications and electronics for both commercial and residential projects. From sound reinforcement to intercom systems and IT support, this 39 year-experienced provider provides the best technical solutions for educational institutions, sporting arenas, worship centers, and corporate offices. Primarily, Audio Concepts works directly with architects, general contractors and interior designers, to custom design systems for each client. Their team also installs the equipment. Each project is approached from an aesthetic perspective that ultimately satisfies both function and presentation.
How long has Audio Concepts been a partner of The Fenway Alliance and how did this partnership come about?
I was introduced to The Fenway Alliance shortly after I began working at Audio Concepts. We had a vision to share our showroom with artists and create living environments in our vignettes. Our Marketing Consultant, Jennifer Driscoll of Broadveiw Marketing and fellow supporter of the Fenway Alliance, reached out to Kelly Brilliant in an effort to locate area talented artists. As a result, we were able to connect with Lynda McNally, who curates each exhibit, and learn more about The Fenway Alliance. We were hooked on their mission immediately and saw a great opportunity to support our neighboring cultural and educational institutions.
Audio Concepts and Art… Really?
That’s what I said when I first heard the concept but after seeing our showroom transformed into an exhibition space and meeting the artists, it really is a great marriage. It’s allowed us to directly get involved with the community and develop more credibility to an important client base. We have found that our wall space utilization idea is trending among the new generation of art collectors and/or art buyers who shy away from galleries and seek alternative businesses, which display artwork available for purchase.
We have a six-month rotation of local fine artists. Their work is on display and available for purchase. We do not take a commission on the sale nor do we charge the artists to exhibit. The outcome is an exemplary showroom with engaging events centered on artists and their art. We host free public opening receptions and invite the artists to speak about their work. We also open our doors to art events during ArtWeek’s Spring and Fall weeks in Boston. As a result, we’ve been featured in Boston Magazine and on Chronicle.
Which projects or initiatives are you involved with and why?
We recently outfitted Boston University’s Agganis Arena with digital signage and flat screen televisions in their private box area. We are currently planning our next Spring Event for Boston ArtWeek with the Boston Symphony Orchestra to take place in May. I’m planning to take place in the Leaders2Leaders lecture series for Fenway Alliance members. And best of all, we are once again planning ahead for the Third Annual TEDxFenway event. I am the primary representative for the Alliance, so I am involved with the TEDxFenway committee. I like TED, I think it’s a fascinating concept. This year’s event is already shaping up nicely with some sharp speakers who will take the stage.
What do you enjoy about working with The Fenway Alliance?
The Alliance gives us a direct connection to the community. This partnership allows us to be involved in the community but it also has a positive impact for us at Audio Concepts. I think that as a business, it is ok to want to be involved as a way to generate business as long as the partnership is beneficial for both organizations.
What is your favorite thing about the Fenway?
From a cultural standpoint, it’s the ability to access museums, theaters, and other venues. I enjoy art and theater, so it’s great to have all these different institutions in one area. From a business standpoint, art and culture is incredibly important to the city of Boston, and as a local business, art is one of our go-to marketing strategies. We want to appeal to Boston’s love of art, and our connection to the Fenway allows us to be a part of this community. I am thrilled to have been involved with the Alliance for three years and years to come.
By Hallie Selinger