- Targeting areas within cultural districts where creative assets add significant marketplace value and meet community redevelopment objectives.
- Determining ways to steer development in those districts to both enhance property values and cultivate new resources for artists and cultural nonprofits.
- A toolkit designed to help all cities and towns in Mass create placemaking frameworks, identify opportunities, develop programming concepts and cultural partnerships, and build a compelling narrative for this approach.
Boston Mayor Walsh Joins Mayors from Worcester & Springfield to Launch Futurecity/Massachusetts New Approach to Transforming Cities through Creativity is First in Nation
(Boston, MA) - Leaders from the Commonwealth’s three largest cities joined arts and civic leaders today to launch Futurecity Massachusetts, a new approach to transforming cities that puts art, culture, and creativity at the center of redevelopment and revitalization. Futurecity Mass is a joint initiative of the Massachusetts Cultural Council (MCC) and The Boston Foundation. Futurecity Mass will work with Mayors, urban planners, and arts and business leaders in Boston, Springfield, and Worcester on key real estate projects within state-designated cultural districts in the three cities, targeting areas ripe for development and job growth. It is the first US effort to advance the strategies of Mark Davy and his London-based Futurecity, which has created more than 200 partnerships across the globe that reposition cultural assets from community amenities to marketplace drivers. Davy is in Massachusetts through July 19 to begin the work. “Arts are at the center of a city’s purpose, and in Boston we are working to integrate arts, culture and creativity into every aspect of city life,” said Boston Mayor Martin J. Walsh. “Futurecity aligns with the goals identified in our city's cultural plan, Boston Creates, by providing us with new tools to harness the exceptional creativity that exists in our city, while building on the cultural assets that will continue to make Boston a thriving city now and in the future." Joining Mayor Walsh at a City Hall press conference today were Worcester Mayor Joseph Petty and City of Springfield 's Principal Planner, Scott Hanson, representing Springfield and its Mayor, Domenic Sarno; alongside Davy, MCC Executive Director Anita Walker, The Boston Foundation President Paul Grogan, and arts and cultural leaders from the three cities. The Mayors and their partners announced the first phase of the Futurecity Mass coalition’s work, which will focus on Boston’s Fenway Cultural District, the Springfield Central Cultural District, and the Salisbury Cultural District in Worcester. It comprises: